Apple Blog

Picking topics randomly often leads to low traffic and frustration for new bloggers. This post shows how to build a repeatable system for choosing profitable blog topics. It starts by explaining the difference between “interesting” topics and “intent‑driven” topics that can actually lead to leads and sales. Readers learn to identify their target audience and list the main problems those people are trying to solve. The article introduces keyword research tools and how to look at search volume and difficulty at a basic level. It explains how to find questions people are already asking on Google, YouTube, and community forums. The post shows how to group related ideas into content clusters around a core topic. It walks through how to prioritize topics based on business value, not just traffic potential. Examples illustrate the difference between top‑of‑funnel educational content and bottom‑of‑funnel buyer‑intent content. The post encourages mixing both, so the blog attracts new readers and helps ready‑to‑buy visitors convert. It includes a simple template for planning four weeks of content in one sitting. The article ends by showing how to validate topics using competitor blogs without copying them. Readers leave with a clear process to never “run out of ideas” again while staying aligned with their business goals.