Apple Blog

On‑page SEO helps search engines understand and rank blog content more accurately. This article provides a practical checklist bloggers can apply to every post before publishing. It starts with choosing a primary keyword that matches the search intent of the topic. The post explains how to include that keyword naturally in the title, URL, and introduction. It covers writing a compelling meta description to improve click‑through from search results. The article explains how to use H2 and H3 subheadings with related terms to reinforce context. It highlights the importance of image optimization with descriptive file names and alt text. The post recommends adding internal links to other relevant posts to keep users on the site longer. It also covers external links to authoritative sources to increase credibility and value. The article mentions basic user experience factors like mobile responsiveness and readable font sizes. A short section explains why page speed impacts both SEO and user satisfaction. The checklist at the end can be printed or saved so bloggers can follow it for every new article. With this process, each post becomes more discoverable and competitive in search results over time.